Keith Underwood No Comments

Recommended Reading> Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan

I can’t thank Barbara Abel enough for recommending Bill McGowan’s Pitch Perfect: How to Say It Right the First Time, Every Time.  Bill has a writing style that incorporates visual ideas with real world examples that makes his points on target and easy to absorb.  In today’s media hungry soundbite mentality, this book provides powerful examples of what and how to say it and also when and what not to say.  The book can be found here at Amazon.